Juan L. Silva (jls@ra.msstate.edu)
Tue, 01 Feb 2000 09:30:01 -0600
Dear Juergen,
This problem happened here years ago, and through campaigning and education
people learned that farm-raised, grain fed catfish was a product of very high
quality and had much different taste and sensory profile than wild-caught
catfish. Another problem is that federal laws mandate that the food product be
identified with its proper name/common name.
I suggest campaigning/marketing (our Catfish Institute has done some in
Europe) and educatinfg the consumer (chefs, buyers, consumers) to distinguish
the farm-raised catfish from the common catfish. Bring out its advantages:
sweet, mild flavor that can be marinated/prepared to please any taste, good
nutritional quality, and excellent appearance.
Juan L. Silva
Professor and Researcher and extension Specialist
Mississippi State University
"Juergen R. Ahlmann" wrote:
> Dear Listers,
>
> Catfish is an excellent fish. We all know that but, there is still the =
> derogatory connotation. Does anybody know of other names for catfish =
> that sound perhaps a bit more inviting to the majority of the people out =
> there? We are particularly interested in finding another name for =
> catfish for England and Germany. In Germany, the catfish is generally =
> known as "Wels". As an example: in England, "shark" for fish & chips is =
> referred to as "huss" and "rock salmon" has absolutely nothing to do =
> with salmon. In Germany, "Schillerlocken" have nothing to do with Mr. =
> Schiller's locks, a verbatim translation. Is it possible to introduce =
> the catfish under a completely different name? Existing or made up? =20
>
> Juergen R. Ahlmann
>
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This archive was generated by hypermail 2.0b3 on Tue Feb 01 2000 - 06:27:32 PST