[This message has been cross-posted to law-lib and the AALL Members
listserv. Please excuse the duplication]
The AALL/WEST LEGAL DIRECTORY EXCELLENCE IN MARKETING AWARD (EIM) honors
outstanding achievement in public relations activities. The EIM Award is
distinguished from the LLP award by the requirement that EIM entries include
an explanation of the goal of the promotional material or activity, how the
entry was used to achieve the goal, and the response of the target audience.
The five categories for this Award are: Best Brochure, Best Newsletter,
Best Campaign, Best P.R. Toolkit, and Best Use of Technology. There is a
$250 award for each category from West Legal Directory. The application can
be found at http://www.aallnet.org/services/awards.asp or you can contact
Carol Bredemeyer, Public Relations Committee Chair, (606) 572-5395 for
additional information. The deadline for nominations is February 1, 1999.
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