I think Ellen makes a great point, and I agree with the
statement she makes about direct mail. I do not need more
paper to clutter my desk, especially for titles that have been
around for years (not to mention they're sending the same
stuff directly to the attorneys). I would much rather use a
searchable publications catalog on a publisher's website to
find out what's available when I have the need for it. Or how
about e-mailing notification of new titles?
Gee, how much money could be saved if West eliminated
all that mail????
Amy
Amy Easton Bingenheimer
Information Specialist
Quarles & Brady
411 E. Wisconsin Avenue
Milwaukee, WI 53202
aeb@quarles.com
Ellen Poler wrote:
....
The pressure from Thomson, Wolters Kluwer, and
presumably Elsevier is
simply pressure to increase the bottom line. Another factor
is that the
market is "littered" with publications - to the extent that the
sales
force can't keep the titles all in mind, and people throw out
direct
mail without looking at it. Those of us who use the internet
can locate
information at pubs needed at the time we need it, not at the
publisher's convenience.
Just my 2 cents.
Ellen
============================================================
Ellen M. Poler epoler@interaccess.com
McBreen, McBreen & Kopko 312-332-6405 X 240
20 North Wacker Drive FAX: 312-332-2657
Chicago IL 60606
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