Knauff, Margie wrote:
>
> Genie,
> If you think it is worthy of posting, please do forward it to Law-Lib.
---- > > Margie, > > > > Thank you for the insightful reply. I wonder if you would share it > > with > > the rest of Law-Lib. I'll be happy to forward it, if you are not a > > current subscriber. > > > > Genie---- > > Knauff, Margie wrote: > > > > > > Hi Genie, > > > I am not on Law Lib, someone forwarded me your message. > > > > > > I read about GoTo in the Wall Street Journal a few weeks back, and > > from > > > what I have seen there, they don't intend to be a "serious" search > > > engine for use by researchers (at least that is how I interpret it). > > > Their goal on paying for rankings (which Open Text tried a few years > > > ago, and abandoned - partly at the request of information > > professionals > > > who protested the practice) is to supposedly help the consumer find > > > products (like flowers). Their target is consumers, doing shopping > > > online. Instead of "unreliable algorithms" (their words, not mine), > > > they accept payment for ranking. They maintain that their service > > is > > > more like a "yellow pages" where some people take out full page ads, > > > some people have color ads, and some people only have one line > > listings. > > > > > > Do I find the practice of paying for placement abominable? Yes, I > > do. > > > But that also means that I won't be using GoTo for any of my > > research. > > > In the end, only the marketplace will decide - if GoTo turns a > > profit > > > (which I ferverently hope they don't), other search engines might > > follow > > > their lead. The whole search engine industry is still shaking down > > - > > > still trying to find the best way to provide the most relevant > > results, > > > avoid spammers, etc., it is going to be a while before things settle > > > down into any semblance of predictability. > > > > > > I don't think you are over-reacting. The practice of paying for > > > placement sends shivers up my spine. It just emphasizes how > > important > > > it is, now more than ever, for the Internet searcher to be well > > briefed > > > on the peculiarities and idiosyncrasies of various search engines > > (as if > > > we didn't have enough to do already! :-) > > > > > > Margie Knauff > > > Librarian/Webmaster > > > Dickstein Shapiro etc. etc. > > > knauffm@dsmo.com
attached mail follows:
Genie, If you think it is worthy of posting, please do forward it to Law-Lib. Thanks! Margie
> -----Original Message----- > From: Genie Tyburski [SMTP:tyburski@virtualchase.com] > Sent: Monday, March 16, 1998 11:30 AM > To: Knauff, Margie > Subject: Re: Paying for Search Engine Placement > > Margie, > > Thank you for the insightful reply. I wonder if you would share it > with > the rest of Law-Lib. I'll be happy to forward it, if you are not a > current subscriber. > > Genie > > Knauff, Margie wrote: > > > > Hi Genie, > > I am not on Law Lib, someone forwarded me your message. > > > > I read about GoTo in the Wall Street Journal a few weeks back, and > from > > what I have seen there, they don't intend to be a "serious" search > > engine for use by researchers (at least that is how I interpret it). > > Their goal on paying for rankings (which Open Text tried a few years > > ago, and abandoned - partly at the request of information > professionals > > who protested the practice) is to supposedly help the consumer find > > products (like flowers). Their target is consumers, doing shopping > > online. Instead of "unreliable algorithms" (their words, not mine), > > they accept payment for ranking. They maintain that their service > is > > more like a "yellow pages" where some people take out full page ads, > > some people have color ads, and some people only have one line > listings. > > > > Do I find the practice of paying for placement abominable? Yes, I > do. > > But that also means that I won't be using GoTo for any of my > research. > > In the end, only the marketplace will decide - if GoTo turns a > profit > > (which I ferverently hope they don't), other search engines might > follow > > their lead. The whole search engine industry is still shaking down > - > > still trying to find the best way to provide the most relevant > results, > > avoid spammers, etc., it is going to be a while before things settle > > down into any semblance of predictability. > > > > I don't think you are over-reacting. The practice of paying for > > placement sends shivers up my spine. It just emphasizes how > important > > it is, now more than ever, for the Internet searcher to be well > briefed > > on the peculiarities and idiosyncrasies of various search engines > (as if > > we didn't have enough to do already! :-) > > > > Margie Knauff > > Librarian/Webmaster > > Dickstein Shapiro etc. etc. > > knauffm@dsmo.com
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