Our library secretary opened a letter addressed to our recently
departed associate director today and found...you guessed it, a page
from "Executive focus" magazine (feb. 1998) with a sticky note saying
"try this. It's really good." Signed, of course, by the infamous J.
The ad is for a $195/year newsletter called "Trend Letter."
(Personally, I try not to subscribe to anything that costs more than
my annual subscription to "Mad" magazine.)
Apart from the thrill of finally seeing an actual example of a
classic of deceptive marketing, it raised a question in my mind.
Didn't the FTC step in a year or so ago and put a stop to this
practice? I thought the underlying company agreed to cease and
desist. Am I wrong?
On a more practical level, I would think that they would realize
that, especially in a relatively small comunity like law librarians,
the magazine "Executieve Focus" and the initial J are instatnly
recongnizeable as a marketing device. On the other hand maybe I'm
naive.
Anyway, just thought I would pass it along.
Paul D. Healey, M.A.(LIS), J.D.
Reference/Electronic Services Librarian
William Mitchell College of Law
871 Summit Ave. St. Paul, MN 55105
Phone: 612.290.6306 Fax: 612.290.6318
e-mail: phealey@wmitchell.edu
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