Market Surveys: was Couch on Insurance

From: Joyce Manna Janto (JANTO@uofrlaw.urich.edu)
Date: Fri Dec 01 1995 - 06:04:12 PST


Is it just me or are others getting tired of this lame excuse offered
by publishers whenever we complain about some (usually) obnoxious
change in their products? Remember those "Case Name Citators" it
seems no one wanted from Shepard's? But no, they had a "market
survey" that said we were all _dying_ for this product.

And now CBC trots this out as an excuse to change a yet another title
from hardbound to compression bound. I'm sorry, but like Cindy
Cicco, I know of few users who prefer loose-leaf to hardbound. And I
agree that loose-leaf is more expensive to update. Not just in the
cost of the materials, but also in the staff time to do the filing.

How many of you out there have ever been contacted by a publisher in
a market survey? I would like to how large and how varied their
samples are.

Joyce Manna Janto
Deputy Director of the Law Library
University of Richmond School of Law
janto@uofrlaw.urich.edu
804/289-8223



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