I personally derive a great deal of satisfaction with the knowledge that
they are paying first class postage, and paying someone to lick stamps.
This may be a direct mail coup for the publisher now, but in the long run
I believe they will lose because we will avoid purchasing ANY title from
them. In this time of shrinking resources (and I don't see THAT changing
any time soon), I am looking for reputable publishers selling a reliable
product. IMO, the post-it ploy says that the publisher does not believe
we would buy the product if they advertised it honestly. I don't think
Georgetown Publishers will be around in 3 years.
I also derive satisfaction when I toss the post-it ads in the recycle
bin. . .
Kay Collins
Chicago
On Wed, 2 Aug 1995, William Grady wrote:
> I have noticed all the comments on these Post-it Note ads from "J".
> You might like to know the Washington Post ran an article about them on
> Monday July 31, 1995 on page D1 entitled: "When 'J' is for genius: a
> direct mail coup."
>
> Unfortunately the ads sell a lot of books so we may never see the end of
> them, the Post mentions that they sold 30,000 copies of "The American
> Speaker." The CEO of the company who uses them is Daniel Levinas of
> the Georgetown Publishing House, 1101 30th St, NW, Washington, DC 20007.
> He is the person to whom to send your complaints.
>
> -----------------------------
> William Grady
> USF&G Co., Law Library
> 100 Light St.
> Baltimore, Md. 21202
> 410-547-3649,fax 410-234-2056
> wgrady@capcon.net
> -----------------------------
>
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