This is very interesting. It just shows that it's hard to buck a process
that works.
Perhaps one way to "battle" back is for everyone to contact their main
book vendors who would have dealings with Georgetown Publishing House.
Explain that this is not a favored way of doing business, and ask if they
can put some pressure on the publisher to stop.
It probably won't do much because, after all, success is success, but it
may be worth a try.
******************************************
*** ***
*** Jim Mumm ***
*** Acquisitions / Serials Librarian ***
*** Marquette University Law Library ***
*** 1103 W. Wisconsin Avenue ***
*** P.O. Box 3137 ***
*** Milwaukee, WI 53201-3137 ***
*** ***
*** mummj@vms.csd.mu.edu ***
*** TEL : (414) 288-5351 ***
*** FAX : (414) 288-5914 ***
*** ***
******************************************
On Wed, 2 Aug 1995, William Grady wrote:
> I have noticed all the comments on these Post-it Note ads from "J".
> You might like to know the Washington Post ran an article about them on
> Monday July 31, 1995 on page D1 entitled: "When 'J' is for genius: a
> direct mail coup."
>
> Unfortunately the ads sell a lot of books so we may never see the end of
> them, the Post mentions that they sold 30,000 copies of "The American
> Speaker." The CEO of the company who uses them is Daniel Levinas of
> the Georgetown Publishing House, 1101 30th St, NW, Washington, DC 20007.
> He is the person to whom to send your complaints.
>
> -----------------------------
> William Grady
> USF&G Co., Law Library
> 100 Light St.
> Baltimore, Md. 21202
> 410-547-3649,fax 410-234-2056
> wgrady@capcon.net
> -----------------------------
>
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