Registration ends today at 5:00 pm CST.
WEBINAR: Competitive Intelligence: Working Side by Side with Marketing
The economic downturn has made business and competitive intelligence
more important than ever for law firms. The Library and Marketing
departments need to work side-by-side to achieve both the short and
long-term strategic goals of the firm. Join us as a panel of
competitive intelligence experts present case studies and explain how to
work collaboratively in managing the expectations of all parties
involved in intelligence collection and application.
In this webinar, you will learn:
* How the library/research, CI and marketing interrelate in law
firm strategic initiatives, and how to help make the relationship
successful
* How the library, marketing, and KM can work together to support
practice group initiatives in the recession for business development and
client retention
* How library/research as well as marketing/business development
collaborate to provide the firm with the tools to grow its business in
this challenging market
Speakers:
Laura Walters
Foster Pepper PLLC
Laura is a Director of Practice Group Management at Foster Pepper PLLC
in Seattle, WA. Laura has spent more than 15 years specializing in
change management, business development, and competitive intelligence
for both law firms and corporations.
Emily Cunningham-Rushing
Haynes and Boone, LLP
Emily is a Competitive Intelligence Specialist at Haynes and Boone, LLP.
Emily has both a JD/MLIS and is working directly with the Marketing
department at Haynes & Boone.
Mark Gediman
Best Best & Krieger LLP
Mark is Director of Information Services at Best Best & Krieger LLP in
Riverside, CA.
Mark has been in the forefront of Competitive Intelligence within the
law firm environment for many years and was one of the founding members
of the PLL-CIC caucus on Competitive Intelligence.
Moderator:
Greg Lambert
Information Resource and Records Manager at King & Spalding
Cost: $45 for members and $60 for non-members
Registration is now open! Please use the following link to register:
www.regonline.com/competitiveintelligence
<https://www.regonline.com/competitiveintelligence>
Space is limited - please register early. Registration must be complete
by July 9 at 5:00pm (CST) in order to participate in the webinar.
Julie Pabarja
Research Librarian
DLA Piper LLP (US)
203 North LaSalle Street, Suite 1900
Chicago, Illinois 60601-1293
312.849.8639 T
312.251.5845 F
julie.pabarja@dlapiper.com
www.dlapiper.com <http://www.dlapiper.com/>
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