.
INTERNET: SEARCH: TOOLS :
MICROSOFT:
Response to Article: "The Dawn Of 'Why' Marketing" in the Media Post
Response to Article: "The Dawn Of 'Why' Marketing" in the Media Post
The Dawn Of 'Why' Marketing
by Chris Copeland
Search Insider
Media Post Blogs
<http://www.mediapost.com/publications/
?fa=Articles.showArticle&art_aid=107403>
A shorter URL for the above link:
Quoting the Article:
Look at the introduction of Bing. Bing represents some growth from our
current thoughts on search marketing. At its core, it's about shortening
the journey. When I sat with Microsoft's Yusuf Mehdi prior to Bing's
launch, he shared the data that informed its development. What became
clear is that it takes longer than you'd think for more than half of all
people to get from start to finish with a search objective. There's also
includes a great deal of dissatisfaction with results.
The Response to This Article and the Quotation Directly Above:
While Bing may have a point about search time and dissatisfaction with
search results, the problem is not going to be in the least solved by
Bing. The real problem is that virtually nowhere in K-12 or college
curriculum is learning effective searching tools and techniques taught for
most high school or college graduates. If advanced Google search
techniques are used and Google's specialized databases like Scholar,
Government, Books and News Archive are used, one can find very valuable on
point information very quickly and my discussion group and library subject
guides are literally filled with examples. Furthermore, most people in the
United States are blissfully unaware of state funded access 24/7 to public
library card holders of a range of databases from services like First
Search, EBSCOHost, ProQuest and others that provide access to source
listings and full text articles from magazines, newspapers and academic
journals. The problem is not getting a Bing to ping Google, it is rather
teaching Americans of all ages information literacy skills and in
particular a much higher level of skill in using search engines and also
databases that are more powerful but a learning curve over search engines.
Meet the Googles
<http://www.google.com/search?q=%22meet+the+googles%22+and+
%22net-gold%22&hl=en&rls=DAUS,DAUS:2006-11,DAUS:en&filter=0>
A shorter URL for the above link:
Database and Internet Search Tools and Techniques
<http://www.google.com/search?q=%22net-gold%22+and+%22temple.edu%
22+and+(%22information+literacy%22+OR+databases+OR+database+OR+%
22internet+search%22+OR+%22searching+techniques%22)&hl=en&rlz=
1T4DAUS_enUS314US314&filter=0>
A shorter URL for the above link:
Sincerely,
David Dillard
Temple University
(215) 204 - 4584
jwne@temple.edu
<http://daviddillard.businesscard2.com>
Net-Gold
<http://groups.yahoo.com/group/net-gold>
<http://listserv.temple.edu/archives/net-gold.html>
<http://groups.google.com/group/net-gold?hl=en>
<http://net-gold.jiglu.com/>
General Internet & Print Resources
<http://guides.temple.edu/general-internet>
COUNTRIES
<http://guides.temple.edu/general-country-info>
EMPLOYMENT
<http://guides.temple.edu/EMPLOYMENT>
TOURISM
<http://guides.temple.edu/tourism>
DISABILITIES
http://guides.temple.edu/DISABILITIES
INDOOR GARDENING
<http://tech.groups.yahoo.com/group/IndoorGardeningUrban/>
Educator-Gold
<http://groups.yahoo.com/group/Educator-Gold/>
K12ADMINLIFE
<http://groups.yahoo.com/group/K12AdminLIFE/>
Nina Dillard's Photographs on Net-Gold
<http://tinyurl.com/36qd2o>
Net-Gold Membership Required to View Photos
Twitter: davidpdillard
Bushell, R. & Sheldon, P. (eds),
Wellness and Tourism: Mind, Body, Spirit,
Place, New York: Cognizant Communication Books.
Wellness Tourism: Bibliographic and Webliographic Essay
David P. Dillard
<http://tinyurl.com/p63whl>
<http://tinyurl.com/ou53aw>
INDOOR GARDENING
Improve Your Chances for Indoor Gardening Success
http://tech.groups.yahoo.com/group/IndoorGardeningUrban/
http://groups.google.com/group/indoor-gardening-and-urban-gardening
http://indoorgardening.jiglu.com/
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