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Simmons GSLIS CE (Continuing Education) Online Workshop
Information Entrepreneurship with Amelia Kassel
Online: May 1 - 31, 2009
$250 ($200 for Simmons GSLIS Alumni)
Explore the exciting field of information entrepreneurship with a focus
on independent research businesses, also called information brokerages.
Workshop topics will include education, skills, and traits for
information entrepreneurship, developing a business infrastructure,
marketing and sales, product development and deliverables, and tools of
the trade. We will discuss activities pursued by independent information
professionals (IIPs) such as online research, monitoring, tracking,
alerting, telephone research, manual library research, legal research,
public records research, market research (secondary and primary),
competitive intelligence, company research, industry research, patent
research, medical information retrieval, prospect research, due
diligence research, and consulting.
Participants will be given weekly assignments to submit for class
discussion. Regular participation, at least once weekly, in class
discussion is requested for best results in creating a high-quality
synergistic learning environment for all participants.
Books for the Workshop
1. Building and Running a Successful Research Business: A Guide for the
Independent Information Professional, Information Today Inc.
http://store.yahoo.com/infotoday//builandrunsu.html
2. Sabroski, Suzanne. Super Searchers Make It On Their Own: Top Independent
Information Professionals Share Their Secrets for Starting and Running a
Research Business http://infotoday.stores.yahoo.net/supsearmakit.html
Workshop Format
The workshop is online and self paced during the month of May and consists
broadly of:
* Presentation slides and documents for downloading and reviewing at your
leisure
* Recommended links to sources and articles for reviewing at your leisure
*Weekly discussion forums that you log into any time convenient to you
during the month of May.
The discussion forums consist of Q&A and identify additional topics that
participants would like covered.
Faculty: Amelia Kassel is President and owner of MarketingBase, a firm
specializing in industry, company, and competitive and market
intelligence research since 1984. Amelia taught at the graduate level
for 15 years at the University of California, Berkeley Extension, four
years as adjunct faculty at San Jose State University School of Library
and Information Science, and now teaches distance education for San Jose
SLIS including Online Searching, Advanced Online Searching, and
Competitive Intelligence Research. Amelia is author of The Super
Searchers on Wall Street and a columnist for Searcher Magazine. She
developed and operates a successful one-on-one email-based training program
for independent information professionals starting or expanding their
research businesses and corporate searchers interested in additional online
research and analysis training.
To register go to http://www.simmons.edu/gslis/continuinged/register.shtml
or mailto:gslisce@simmons.edu.
Feel free to ask me questions.
Amelia, MarketingBase
Amelia Kassel's Mentor Program for Information Pros
Expert CI, Market, and Internet Research
Online Research Training and Consulting
Distance Faculty, School of Lib. & Info. Sci, SJSU http://slisweb.sjsu.edu
Simmons GSLIS CE http://www.simmons.edu/gslis/continuinged/workshops
707 829-9421;800 544-5924; Fax: 707 823-2713
http://www.marketingbase.com mailto:amelia@marketingbase.com
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