Hi everyone,
I 'm giving two online workshops during the month of April sponsored by
Simmons GSLIS CE. I'm posting details and am happy to answer any questions.
Subject: April Online Workshops with Amelia Kassel: Private Company
Research and Advanced Google Searching
*Private Company Research: More Sources Than You Think*
Online: April 1 - 30, 2009
$250 ($200 Simmons GSLIS Alum)
PDPs: 15
Researching US private companies is vitally important to information and
business professionals in both private and nonprofit settings. While
public companies are highly regulated, resulting in lots of information,
US private companies are not required to file financial or other
information, and are not regulated, leaving fewer sources for uncovering
information about them. This course identifies an extensive collection
of sources for private company research and teaches effective search
techniques critical for piecing together information about US companies
in time- and cost-effective ways. Using both the Internet, Web 2.0
sources, and traditional premium (fee-based) sources, you'll learn where
and how to search for the company information you need.
Participants will be expected to experiment with the tools and
techniques provided in this workshop to answer their own company
research questions and those of others in the workshop. Regular
participation, at least once weekly, in class discussion is requested
for best results in creating a high-quality synergistic learning
environment for all participants.
***********************************
*Advanced Google Searching, Specialty Search Engines, and More: Tips and
Techniques for Finding Information Efficiently*
Online: April 1 - 30, 2009
$250 ($200 Simmons GSLIS Alum)
PDPs: 15
Everybody searches Google, but few have learned to use the full research
capabilities of the Internet or the myriad commercial, non-profit, and
governmental sources that are there for the looking and learning. Open
your eyes to the greater possibilities of Internet research in this
workshop conducted by an outstanding Internet research authority. While
Google is an excellent search engine, it is rarely used to best
advantage. Expert researcher Amelia Kassel will bring you to the next
level of finding information for business, science, health, technology,
and environmental issues. Beyond discovering how to get the most from
Google, you will be introduced to specialty search engines, sites, and
portals. You will learn how expert searchers conduct searches, and where
they find quality information.
Participants will be expected to experiment with the tools and
techniques provided in this workshop to answer their own company
research questions and those of others in the workshop. Regular
participation, at least once weekly, in class discussion is requested
for best results in creating a high-quality synergistic learning
environment for all participants.
Faculty: Amelia Kassel is President and owner of MarketingBase, a firm
specializing in industry, company, and competitive and market
intelligence research since 1984. Amelia taught at the graduate level
for 15 years at the University of California, Berkeley Extension, four
years as adjunct faculty at San Jose State University School of Library
and Information Science, and now teaches distance education for San Jose
SLIS including Online Searching, Advanced Online Searching, and
Competitive Intelligence Research. Amelia is author of The Super
Searchers on Wall Street, writes for Searcher Magazine, and
operates a successful one-on-one email-based training program for new
searchers in corporations and independent information professionals
starting or expanding their research businesses; amelia@marketingbase.com
***********************************
Online registration and additional information see
http://www.simmons.edu/gslis/continuinged/workshops/ or contact
Kris Liberman '87LS
Program Manager
Simmons GSLIS CE
T - 617-521-2803
F - 617-521-3192
gslisce@simmons.edu
http://www.simmons.edu/gslis/continuinged/
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Amelia, MarketingBase
Amelia Kassel's Mentor Program for Information Pros
Expert CI, Market, and Internet Research
Online Research Training and Consulting
Distance Faculty, School of Lib. & Info. Sci, SJSU http://slisweb.sjsu.edu
Simmons GSLIS CE http://www.simmons.edu/gslis/continuinged/workshops
707 829-9421;800 544-5924; Fax: 707 823-2713
http://www.marketingbase.com mailto:amelia@marketingbase.com
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