Information Entrepreneurship
Online -- November 1 - 30, 2008
Explore the exciting field of information entrepreneurship with a focus
on independent research businesses, also called information brokerages.
Workshop topics will include education, skills, and traits, the business
infrastructure, marketing and sales, product development and
deliverables, and tools of the trade. Use this opportunity to evaluate
whether this business is for you by identifying and discussing your
strengths and learning other skills you will need. We'll also discuss
activities pursued by independent information professionals (IIPs) such
as online, telephone and manual library research, legal and public
records research, market research (secondary and primary), competitive
intelligence, and industry and company research. Other areas include
patents, medical information retrieval, prospect research, due
diligence, and consulting and training, depending on the interests of
workshop participants.
Two texts are required: /Building and Running a Successful Research
Business/ by Mary Ellen Bates and /Super Searchers Make It On Their Own/
by Suzanne Sabroski.
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Secret Formula for Quality Business Research
November 1 - 30, 2008
Come learn about searching Web sites and portals, the importance of
value-added aggregators and databases, and alternative search engines
for Web 2.0 resources. Sharpen your internet and Web 2.0 searching
skills with hands-on exercises that we discuss in this online workshop
environment. No two searchers use the same sources or techniques.
Through presentation slides and search strategy discussion forums,
you'll extend your knowledge of how and where to search on topics
assigned or of personal interest to you.
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Amelia Kassel is President and owner of MarketingBase, a firm
specializing in industry, company and competitive and market
intelligence research since 1984. Amelia taught at the graduate level
for 15 years at the University of California Berkeley Extension, four
years as adjunct faculty at San Jose State University School of Library
and Information Science (1992-1996), and now teaches distance education
for San Jose SLIS including Online Searching, Advanced Online Searching,
and Competitive Intelligence Research. Amelia is author of The Super
Searchers on Wall Street, a columnist for Searcher Magazine and operates
a successful one-on-one e-mail-based training program for new searchers
in corporations and independent information professionals starting or
expanding their research businesses; amelia@marketingbase.com
For additional information see
http://www.simmons.edu/gslis/continuinged/workshops/ or contact
gslisce@simmons.edu
Amelia, MarketingBase
Amelia Kassel's Mentor Program for Information Pros
Online Research Training and Consulting
Distance Faculty, School of Lib. & Info. Sci, SJSU
Simmons GSLIS CE http://www.simmons.edu/gslis/continuinged/workshops
Expert CI, Market, and Internet Research
707 829-9421;800 544-5924; Fax: 707 823-2713
http://www.marketingbase.com; mailto:amelia@marketingbase.com
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