How to Conduct Effective Company Research: Search Strategies and Sources
Online: October 1 - 31, 2008
Cost: $250 ($200 for Simmons GSLIS Alums)
PDPs: 15
Researching company information is vitally important to information and
business professionals in both the private and nonprofit settings. While
public companies are highly regulated resulting in lots of information,
that's not the case for US private companies leaving fewer sources for
uncovering information about them. This course identifies an extensive
collection of sources for both public and private company research and
provides search tips critical for piecing together information about US
companies in time and cost effective ways. Using the Internet, Web 2.0
sources, and traditional premium (fee-based) databases, you'll learn
where and how to search for the company information you need.
Faculty: Amelia Kassel is President and owner of MarketingBase, a firm
specializing in industry, company and competitive and market
intelligence research since 1984. Amelia taught at the graduate level
for 15 years at the University of California Berkeley Extension, four
years as adjunct faculty at San Jose State University School of Library
and Information Science (1992-1996), and now teaches distance education
for San Jose SLIS including Online Searching, Advanced Online Searching,
and Competitive Intelligence Research. Amelia is author of The Super
Searchers on Wall Street, a columnist for Searcher Magazine and operates
a successful one-on-one e-mail-based training program for new searchers
in corporations and independent information professionals starting or
expanding their research businesses; amelia@marketingbase.com
For more information please see
http://www.simmons.edu/gslis/continuinged/workshops/
Kris Liberman '87LS
Program Manager
Simmons GSLIS CE
T - 617-521-2803
F - 617-521-3192
gslisce@simmons.edu
http://www.simmons.edu/gslis/continuinged/
Amelia, MarketingBase
Amelia Kassel's Mentor Program for Information Pros
Online Research Training and Consulting
Distance Faculty, School of Lib. & Info. Sci, SJSU
Simmons GSLIS CE http://www.simmons.edu/gslis/continuinged/workshops
Expert CI, Market, and Internet Research
707 829-9421;800 544-5924; Fax: 707 823-2713
http://www.marketingbase.com; mailto:amelia@marketingbase.com
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