Cross Posted
Hi Everyone,
I'm giving a pre-conference marketing seminar at the 21st Annual AIIP
Conference in Minneapolis [http://www.aiip.org/Conference/2007/index.html].
The conference (April 19 to April 22) promises to be very exciting with this
year's conference theme Conceptualizing Competitive Advantages: Strategic
Directions for Information Businesses.
If you're considering an independent research business aka information
brokerage, or are an information industry consultant or freelancer, this
seminar provides information you need to develop and grow a new business
or expand an existing one. IIPs (Independent information professionals) come
from a myriad of backgrounds (including the legal field and law
librarianship) and become information entrepreneurs for various reasons,
none the least of which are the very creative, intellectually stimulating,
and rewarding nature of this field. The time may be right for you to step
out on your own.
Both the AIIP conference and seminar are keys to success, speaking from a
bit of a biased viewpoint since I've been in the field full time since 1984
:-)
Here are the seminar details:
How to Find Clients: Market Planning and Marketing Strategies
Wednesday, April 18
9am - 5pm
Cost: $225.00
Marketing builds viable research businesses. Designed for both new
businesses and established firms that wish to expand, Amelia Kassel, noted
information broker, author, and teacher, presents what works and what
doesn't, plus an array of promotional strategies that include web marketing
and how to package and present deliverables.
Amelia covers topics such as:
. Market Planning and Target Markets
. Marketing Strategies that Work
. Pricing Profitably
. Proposals
. Client Management and Retention.
Participants will learn how to identify markets, find customers, and
increase sales.
Registration: mailto:amelia@marketingbase.com; or call
707-829-9421 or 800-544-5924
I hope to hear from some of you soon!
Amelia, MarketingBase
Amelia Kassel's Mentor Program for
Independent Information Professionals
Online Research Training
Expert CI, Market, and Internet Research
707 829-9421;800 544-5924; Fax: 707 823-2713
http://www.marketingbase.com; mailto:amelia@marketingbase.com
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