Cross Posted
On behalf of the SLA CI Division, I'm posting information about
pre-conference workshops at SLA in Toronto and would like to especially
encourage local folks to attend. You do not need to be an SLA member to
enroll, see below.
Of related interest, may be a recent article in the National Law Journal
(The Wise Use of 'Intelligence': Firm development tactic hits its stride, by
Leigh Jones,04-12-2005,
http://www.law.com/jsp/article.jsp?id=1113222913512). It describes the use
of CI in law firms, explains sources, includes basic CI strategies used in
law firms, and cites a survey conducted by Brand Research Co, sponsored by
LexisNexis Martindale-Hubbell and the Legal Marketing Association.
The fact that the CI activity is conducted within the context of marketing
rings a bell with me since I worked on a project for the marketing director
of a large law firm and we used some the techniques mentioned, in
particular, court records and other sources to track client representation
by competitors, their rates and the effectiveness of their service. The
purpose was to understand the firm's position compared to other firms using
CourtLink, CourtExpress and other sources.
Amelia
MarketingBase
Amelia Kassel's Mentor Program for
Info Business Development & Online Research
Expert CI, Market, & Internet Research
http://www.marketingbase.com mailto:amelia@marketingbase.com
707 829-9421; 800 544-5924; Fax 707 823-2713
=============================================
::::: SLA 2005 - Toronto :::::
Are you looking for ways to increase your competitive intelligence skills
and knowledge? Want to learn from two experts in the field?
Then consider registering for...
Boosting your CIQ, Part 1
Saturday, June 4, 2005 8:00AM - 12:00PM
Under increasing competitive pressures, LIS professionals are embracing
competitive intelligence as necessary to contributing towards their
company's success and adding value to their own services. With its defined
processes and methods, intelligence can enhance your organization's
competitiveness and strategic development, bolster your contributions and
value, as well as help you better understand industry sectors, and identify
professional opportunities. Join us as we explore the dynamic landscape of
CI and its practices, issues, trends, and challenges.
Speaker(s): Cynthia Cheng Correia, Principle, KnowledgeinForm
Ticketed Event #135 Price: $199 mbr/$299 nmbr
Boosting Your CIQ, Part II
Saturday, June 4, 2005 1:00PM - 5:00PM
Beyond SWOT Analysis
Analysis for competitive intelligence is a critical step for successful
strategic and tactical decisionmaking, involving scores of methods and
techniques. Many LIS and emerging intelligence professionals have developed
solid research skills and seek to build their analysis understanding and
capabilities. Through this dynamic workshop, we will establish a foundation
for CI analysis, learn essential analytical models, improve our research
definition, planning and results, enhance our professional contributions,
and understand industry forces that affect our profession.
Speaker(s): Cynthia Cheng Correia, Principle, KnowledgeinForm
Ticketed Event #155 Price: $199 mbr/$299 nmbr
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
:::::
Eliciting the Information You Want and Need
Sunday, June 5, 2005 8:00AM - 5:00PM
Information professionals are experts at building collections of secondary,
printed information. However, the intelligence process requires building
collections of primary sources too. This workshop will help participants
identify sources of human intelligence, develop an understanding of how to
evaluate sources for their usefulness and the skills needed to elicit
information from these sources. Here's a chance to learn from the best.
John has been serving the business intelligence community in various other
capacities since 1988. Previously, John Nolan spent 22 years in
intelligence collections and counterintelligence special operations in the
US, Asia, and Europe.
Speaker(s): Mr. John Nolan, III, Founder & President, Phoenix Consulting
Group
Ticketed Event #220 Price: $299 mbr/$399 nmbr
For more information, see the SLA 2005 web site at
http://www.sla.org/content/events/conference/ac2005/index.cfm \
To see all Division programs, Select Browse by Type> By Unit > Competitive
Intelligence Division
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