Why does the law school still need a library? Isn't everything
the students need for research available online? With questions like these
surfacing more and more frequently, it's time for academic law librarians
to get on the marketing bandwagon!
The Academic Law Libraries SIS Marketing Toolkit Task Force was
convened in 2003 by Chair Barbara Bintliff to develop a toolkit of
materials that could be used by law librarians around the country to
deliver basic, coordinated content to law school administrators and the
public, while making it easy to engage in a marketing program customized to
their individual libraries' needs. The toolkit is now up and running on
the <http://www.aallnet.org/sis/allsis/>ALL-SIS Web site. It is packed
with information on academic law library mission statements, annual
reports, user surveys, and statistics. Additional articles address the
questions:
*why do we need academic law librarians?
*why do we need both print and electronic resources?
*what makes the law library unique?
There are also suggested responses to Frequently Asked Questions such as:
*hasn't technology saved on staff?
*hasn't technology saved on space?
*hasn't technology saved on costs?
Each article in the toolkit is accompanied by an extensive bibliography of
library literature, and there is also a bibliography of materials about
library marketing in the 21st century. Whether you work in an academic or
non-academic law library or are just interested in law library marketing,
you are invited to take a look at the new toolkit. You are encouraged to
download, adopt, and adapt any materials that you can use to advocate for
your law library. To find strategies for applying the information about
academic law libraries in the toolkit to your marketing efforts, refer to
ACRL's
<http://www.ala.org/ala/pio/campaign/academicresearch/academicresearch.htm>Toolkit
for Academic and Research Libraries.
Toolkit authors were Carol Bredemeyer, Kristin Cheney, Virginia
Kelsh, Dwight King, Ruth Levor, Susan Lewis-Sommers, and Michelle
Wu. Leonette Williams coordinated the work of the bibliographers, all of
whom are past or present members of the Southern California Association of
Law Libraries (SCALL). The bibliographies were compiled by Pauline S.
Afuso, Paul E. Howard, Diana C. Jaque, June Kim, Tobe Liebert, Patrick
Meyer, Jennifer Murray, Brian M. Raphael, Renee Y. Rastorfer, Timothy C.
VonDulm, John Wilson, and George L. Wrenn. At its 2004 Annual Business
Meeting, SCALL honored all past and present SCALL members who participated
in the Toolkit project with its prestigious William Rohan Chapter Service
Award for outstanding service.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
L. Ruth Levor, Associate Director
<mailto:%2F%2Frlevor@sandiego.edu>rlevor@sandiego.edu
University of San Diego Legal Research Center
5998 Alcala Park
San Diego, CA 92110-2492
Phone: (619) 260-4604
Fax: (619) 260-4616
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
L. Ruth Levor, Associate Director
<mailto:%2F%2Frlevor@sandiego.edu>rlevor@sandiego.edu
University of San Diego Legal Research Center
5998 Alcala Park
San Diego, CA 92110-2492
Phone: (619) 260-4604
Fax: (619) 260-4616
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