Hi All,
Justia.com has set up a Web site of free information and resources on
search engine optimization (SEO) strategies for law firm Web sites.
The URL is:
The aim of the site is to help lawyers, law firm Webmasters,
marketing directors and marketing consultants to successfully
optimize a law firm Web site to attract and obtain clients online.
We show how to optimize a law firm's Web site to legitimately obtain
higher ranked Web pages on Google and the other major search engines.
We have included a large amount of detailed SEO information, with
examples of, and applicable to law firms.
Not necessarily a librarian site, but sometimes the librarians end up
doing more than just books :) In any case More information about the
Justia SEO center is given below. If you are in charge of your law
firm's Web site, or even have your own personal Web site, we hope you
find it helpful.
Peace,
Tim
The Justia SEO Center includes information on:
Choosing keywords and phrases - using lawyer v. attorney as a
keyword, finding keywords related to a practice area, using free
tools to check the number a times a keyword is searched on the web.
Developing an optimized Web site through its architecture -
information and discussion concerning extraneous directories, using
keywords in file and directory names as well as navigational schemes
and the use of Web site sitemaps.
Designing an optimized home page - the most important page from a
search engine perspective of any Web site. We show how to effectively
feature your practice areas on your home page, and have a discussion
of the pitfalls of using flash, large graphics and splash pages, and
explain why and how JavaScript and style sheets should be placed in
external files.
Creating well-crafted title tags - a discussion of the most effective
keywords, from an optimization standpoint, that should be included in
your title tags. We also discuss why to make sure that words and
phrases in your title tags also appear in web page content.
Submitting your Web site - Our analysis and recommendations of the
most cost effective pay for inclusion options currently available.
This section includes information on where you can submit your site
for free, such as the Open Directory Project (dmoz.org), as well as
the best pay places to submit to, such as Yahoo!'s Web directory
(https://ecom.yahoo.com/dir/express/intro/). In addition, we have
information on AltaVista, AllTheWeb, Inktomi and Teoma's free and
paid inclusion programs with prices and submission URL links. We also
show how to write a Web site description for a Web directory.
As a general resource, we've also included overview pages on the
major search engines (Google, AltaVista...), consumer portals
(Yahoo!, MSN...), Web Directories (Open Directory Project,
LookSmart...) and legal portals (FindLaw, Lawyers.com...), with Alexa
traffic numbers and Google PageRank, submission URLs and other
corporate information.
This is just some of the information that is on the Justia SEO Web
site. There is a lot more.
This site will be continuously expanded and updated as the search
engine world changes. Future updates will include information on any
changes that occur as Yahoo! replaces Google as its back end with
Inktomi and completes it purchase of Overture (combining AltaVista,
AllTheWeb and Inktomi's technology). We plan to follow the latest
breaking news from the message boards on Webmaster World and other
news sources and will summarize the major changes as they apply to
online law firm marketing in our free email newsletter.
The information on the Web site is all free, and can be used by law
firms, marketing consultants, Web site developers or anyone else who
wants to know more about how to effectively optimize their Web site
for higher placement in search engines.
Here is a breakdown of the sections
A. What is SEO?
1. Introduction to SEO
2. How People Find Lawyers Online
B. Keyword Selection
C. Web Site & Page Layout
1. Web Site Structure
2. Web Page Layout
D. Web Site SEO Popularity
1. Web Site SEO Popularity
2. Web Directories
3. Paid Inclusions
E. Search Engines, Directories and Portals
1. Search Engines
Google
AllTheWeb
AltaVista
Inktomi
Ask Jeeves
Teoma
2. Consumer Web Portals
Yahoo!
MSN
Lycos
AOL
iWon
Go
Netscape
Excite
3. Web Directories
Open Directory Project - DMOZ.org
Yahoo!
LookSmart
4. Search Engine Pay Per Click Services
Google
Overture
FindWhat
5. Legal Web Portals and Directories
FindLaw
Lawyers.com
LawGuru
Martindale.com
WashLaw.edu
peace :)
-- ------------------------------------------------------------ Timothy Stanley tstanley@justia.com World Peace - Good Idea http://justia.com
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