I've found these sorts of outfits truly do take "customer needs identification"
to a new literal level. Be suspicious of any caller asking for your
name before identifying who they are. Generally, people state who
they are trying to reach when placing a phone call but these characters
ask for your name before identifying themselves & then tell you they're
sending a pub. for review. Later, they'll claim that you *personally
gave them your name w/ approval for the purchase..
Karen Mahnk
At Tuesday, 4 June 2002, Library <LIBRARY@rrb.gov> wrote:
>Ah, yes. I remember them well from last year.
>
>I've pasted the following from their website under their heading Core
>Competencies:
>
>"Ability to Drive in Orders in All Economic Cycles - PBP is strong
in all
>areas of direct marketing and in particular telemarketing, where
we have the
>largest and best performing operation in the industry with over 600
>telemarketers across PBP's 15 company-owned branches.
>
>"Customer Needs Identification - A unique partnership between Marketing
and
>Editorial fuels PBP's unrelenting pursuit of identifying customer
>information needs and uses. We are a market-driven company, where
excellence
>is defined foremost by our readers.
>
>And unrelenting they were. Their (400-600 person) telemarketing
sales staff
>calls people listed in the corporate directories/Yellow Books with
offers of
>trial subscriptions. They claim one can write cancel on the invoice
and pay
>nothing, but it seemed to me that they must lose the invoices they
receive
>so marked. It seemed like it took MONTHS to get one trial subscription
>cancelled. On the plus side, a few more people here now know to
refer all
>publication offers to the library.
>
>I can't find it on their website this year, but last year I remember
they
>were saying that their subscriber lists were current and filled
with VIPs,
>sounding as though they were selling their mail lists, too.
>
>Kay Collins, Head Librarian, US Railroad Retirement Board, Chicago
>
>-----Original Message-----
>From: Library [mailto:Library@KVN.com]
>Sent: Tuesday, June 04, 2002 11:16 AM
>To: 'law-lib@ucdavis.edu'
>Subject: Progressive Business Publications
>
> Anyone else getting invoices from this outfit saying you owe money
>for a newsletter they say you ordered, when you know you don't get
it and
>that you didn't order it? I have a bill for a $300 publication, which
>covers an area of law we don't deal with. I'm listed on their invoice
as
>the person who placed the order, which I have no reason to have
done and no
>record that I did. You can't talk to a live person at their number,
just
>go through a voice mail maze.. Just wondering if anyone else has come
>across this.
>
> Paula Lichtenberg, Librarian
> Keker & Van Nest LLP, San Francisco
>
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