Preferred advertising mediums

From: Brian Rohd (brohd@datatrace.com)
Date: Thu Apr 11 2002 - 09:56:51 PDT


Data Trace Publishing Company (www.datatrace.com/legal), an independent legal publisher of state-specific forms and practice manuals, is working on next year's budget. We are curious to know what members of this list think are the most effective ways of reaching the library market. Could you please rank the following methods of advertising on a scale of 1-5, (1 being the most useful) as a means to make you aware of our publications? Thanks in advance.
 
A. Send brochures and catalogues to AALL's mailing list
B. Send faxes
C. Send e-mails
D. Advertise in "The Spectrum"
E. Attend the AALL Annual Meeting
F. Telemarket
G. Sales Rep Visits
H. Other ( )

Please respond off-list to librarymarketing@datatrace.com

Thank you.

Brian Rohd
Data Trace Publishing Company
www.datatrace.com/legal



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