Re: "Mid-Range" Video Installation Query

Philip Hodgetts (philipmh@charisma.com.au)
Wed, 28 Oct 1998 00:05:39 +1100

>Philip Hodgetts wrote:
>
>>
>> On the other hand there are probaly 20-30 times more people editing with
>> Premiere than will ever edit with an Avid. That high end broadcast market
>> is somewhat less than 15% of the total production market.
>
>Phil- The installed base of Avid's in this country alone is over 10 thousand-
>Are you saying that there are 200-300 Thousand premire setups out there?
>And you know as well as I do that Avid's are not exclusive for "high end
>broadcast".

Okay, maybe 20-30 was a bit high, but yes, i'd say there were 100,000
Premiere owners. Actually I don't find the 200-300 thousand totally
unbelievable, if not now, within 3 years. Certainly Premiere, EditDV
combined with SpeedRazor will be over 200,000 before the end of the
century. Video production and editing isn't considered that 'special' any
more. Of course only those who end up editing work people want to watch
and buy will make a living from it, but one high school district alone
Canada has 300 or so seats in each high school or so I'm leao believe.

Avid's are installed in Small production houses, high schools,
>colleges, corporate communications offices, Advertising agencies, Just about
>every General Motors plant there is. etc.... The reason the "high end
>broadcast" and film folks use Avid systems is because they work. They work
>well, and like a dog, 24/7. And despite the other packages out there-
>If you
>want to give students an edge going into this market, with the best
>possibilities for a job, you teach them on an Avid. Same reason we
>don't use
>cars from the UK for our drivers ed- It has to be done right.
>
>Jeff

That wasn't my point. I've got nothing against Avid - they're a fine
product, but if it comes down to having 1 system to teach on compared with
10 (about the price ratio) then you're going to end up with more people
with more *editing* experience. It's not the software interface, it's the
experience and practice. Good work can be made with any tools. Avid make
a great set of relatively expensive tools that the vast majority of video
editors will never use.

You don't teach driver ed on a porche either. (touche!) In fact, isn't
most driver ed done on a relatively low priced vehicle? I wouldn't know,
not being having attended an American high, but I'd be surprised if they
taught drivers ed on the top of the range, most expensive and highly
regarded motor vehicles?

It's about choosing appropriate tools, without being hung up on any sense
of "best". Who knows what those learning now will actually create during
their careers - it'll go a long way beyond bitmap images over time (aka
video). That's only one class of data out of about 8 or 9 that will be
carried in the MPEG 4 container.

Philip Hodgetts philipmh@learndynamicmedia.com
Dynamic Media Evangelist & Educator
*Above all, I reserve the right to be wrong*

Media 100 Editor's Companion
If you Use a M100, you need an Editor's Companion
http://www.learndynamicmedia.com
New Articles: Alpha Channels DeMystified,
Why I'm Passionate about Premiere 5
President Media 100 WWUG Forum http://www.wwug.com