Re: "Mid-Range" Video Installation Query

Michael K. Kuentz (videomax@pipeline.com)
Tue, 27 Oct 1998 19:03:57 -0500

>On the other hand there are probaly 20-30 times more people editing with
>Premiere than will ever edit with an Avid. That high end broadcast market
>is somewhat less than 15% of the total production market. sometimes when
>that's your world, it's hard to see there are other tools suited for other
>situations.

you're probably absolutely right. The reason for that is, however, two fold:
(1) producers and directors who don't know better will use a Premier, and
(2) editors and other non-directorial production people who are too afraid
of learning to use an AVID or MEDIA100 or similiar professional non-linear
editing tool (DVision, Post Box). I see a lot of productions being cut on
these lower end NL tools such as the Premier... I see them alot on cable
access shows. Only once have I walked into a pro, broadcast, or corp video
house and seen a premier in an edit suite; it was for consumer and low-end
broadcast editing use.

>nothing against Avid's at all. They're great tools and serve an important
>function.
>
>But for the time rich and cash poor Premiere is a great
>solution. For the cash rich and time poor then Xpress or Media 100 or
>Media Composer or DVision or =8A are great solutions.

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MICHAEL K. KUENTZ =20
SENIOR EDITOR, AVID
FORD MOTOR COMPANY / NATC - FORD CUSTOMER SERVICES DIVISION
mkuentz@ford.com
(313) 317-7307
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Director/ Editor / Videographer Production and Media Consultant
248.738.5844 (h/o) videomax@pipeline.com
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